Weekly iTunes "Single of the Week" Review

Welcome, readers! It's time for the iTunes Single of the Week Review.

This week's "Single of the Week:" Bubbly by Colbie Caillat.

[iTunes writers' words follow . . .]

Colbie Caillat has the sound of breezy California down pat. She grew up in Southern California close to the beach and the catchy sweetness of "Bubbly" practically smells of salt water. A little bit of folk guitar, a lilting rhythm, and lyrics that tread on the border of cute make this track a mandatory anthem for summer.

My review:

* 1/2

Imagine Norah Jones trying her damndest to write a song like Jack Johnson, such as "Bubble Toes." There. Now you know exactly how "Bubbly" sounds. Average insipid lyrics, an average voice, and an equally average acoustic guitar adds up to be, well, an average sounding pop song. The bit of uninspired scatting should have been left on the production floor. Who knows? Maybe she'll improve with time.

iTunes Library Result:
KEPT
(but likely never to be sought in the iTunes Library intentionally)